Feb 19, 2018

Retail Executive at Diageo - META Abo Brewery S.C

  • Diageo Ethiopia
  • Addis Ababa, Ethiopia
Full time Management Jobs in Ethiopia Marketing Jobs in Ethiopia Sales Jobs in Ethiopia

Job Description

Diageo – META Abo Brewery S.C

Retail Executive



Meta Abo Brewery Share Company SC (Meta Brewery’) was acquired in January 2012 by the global giant Diageo PLC. Diageo is a truly global organization with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion.  Be it our global giants,local stars or Spirits brands we use our vision, creativity and courage to drive the growth of our products worldwide.  We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.

We take our corporate social responsibility very seriously and it is our ultimate goal to have a positive impact in the society we are operating in. As a result of that, we launched our Water of life projects in Ethiopia with our NGO partners on 2009. 

Are you ready to join us on our journey to create history in Ethiopia and beyond?  We would like to welcome you to the Meta/Diageo world of exciting possibilities, a world of celebrating life every day, everywhere.

Top Accountabilities

Active Selling
  • Create orders and build order sales value via active selling
  • Responsible for generating sales orders in each of the designated accounts to meet daily targets and ensure all taken orders are delivered in full and as per communicated service / delivery days / times..
  • Each designated account will have a daily/monthly/annual targets by brand and category
  • Work with designated key distributors / van salesperson Driver to ensure that service frequency is adhered to and any changes are agreed and communicated to the customer in advance at least 2 weeks prior to effecting the change
  • Consistently deliver the monthly/quarterly and yearly depletion targets
 Account Targeting
  • Each designated account will have a daily/monthly/annual targets set by brand and category.
  • Daily targets for planned calls by brands/category per each outlet to be called on that particular day and the same is discussed and agreed on a weekly basis but reviewed on daily basis with the Line Manager.
  • Responsible to penetrate new accounts and market areas
  • Responsible to protect exclusive houses
  • SKUs should be available in respective accounts as per the new outlet segmentation
Account Management & Activation
  • Responsible and accountable for all aspects of account management and activation in each of the designated accounts.
  • Activate execution standards in priority accounts identified in RtC design.
  • Activation of QDVPPP standards to meet the desired target/standards.
  • Responsible to have the full territory profile of the market and updated on monthly base
  • Fully engaged and take accountability on timely completion (100%) of all promotional activities and submission of documents
  • Protect Company’s POSM, strictly follow Company’s assets movements, prepare on time asset transfer and ensure quarterly physical inventory/count
  • Ensure Good Inventory management is in place at outlet level (FIFO)

Job Requirements

University / College Degree with at least 2 years’ sales or marketing experience in FMCG.
  • Computer literate and ability to work under pressure and respond to tight deadlines.
  • Team player
  • Strong communication, problem solving and negotiation skills.
  • Strong understanding of the selling process.
  • Fluent in Amharic and a strong command of written and spoken English
  • Valid driving license of Derk 1.

How to Apply

Click on this link below and search by position


  • Please apply before the closing date of February  24, 2018

Apply Now