Feb 19, 2018

Brand Manager Malta & Kuru at Diageo

  • Diageo Ethiopia
  • Addis Ababa, Ethiopia
Full time Management Jobs in Ethiopia Marketing Jobs in Ethiopia

Job Description

Diageo Vacancy

Brand Manager Malta & Kuru


External Job Description


Meta Abo Brewery Share Company SC (Meta Brewery’) was acquired in January 2012 by the global giant Diageo PLC. Diageo is a truly global organization with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion.  Be it our global giants,local stars or Spirits brands we use our vision, creativity and courage to drive the growth of our products worldwide.  We invent strong brands for today and for the future; upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.

We take our corporate social responsibility very seriously and it is our ultimate goal to have a positive impact in the society we are operating in. As a result of that, we launched our Water of life projects in Ethiopia with our NGO partners on 2009. 

Are you ready to join us on our journey to create history in Ethiopia and beyond?  We would like to welcome you to the Meta/Diageo world of exciting possibilities, a world of celebrating life every day, everywhere.
Top Accountabilities:

  • Defines Strategy (F17 – market insight, pricing, promotion, brand objectives)
  • Monitors performance and course corrects strategy
  • Localise Global Content with local agency
  • May creates content for local brands (if sufficiently capable, or will be handed off to ARM flexible expert resource)
  • Develops media brief
  • Develops Influencer/PR brief
  • Develops sampling brief
  • Develops customer/promotional brief
  • Develops 365 essentials brief
  • Conducts M&E evaluation and learnings across the brand

Qualifications and Experience Required

  • University degree in marketing / business
  • Strong leadership potential as demonstrated by involvement in school/university leadership roles outside of academic achievements is optional.


  • Minimum 3-4 years Brand Management experience.
  • Demonstrable experience in the execution of marketing programmes based on consumer insights - ATL & BTL activities.
  • Agency management - Experience working with 3rd party agencies and other strategic partners.
  • Effective Budget management
  • Effective team player - Proven ability in team-working. Able to demonstrate success in Cross functional Team Working
  • Computer literacy (Word, Excel, PowerPoint and Microsoft Project)
  • Ability to learn fast and adapt to a new experience
  • Strong self-management





Type of Job


Reporting Location



Adis Ababa

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