The Chief Sales Officer (CSO), plans, organizes, directs, coordinates and controls the overall sales activities of the company. Initiates and fosters sound sales strategies, policies and procedures to enhance the sales activities of the company. As the company’s senior management, the CSO is accountable for the overall sales performance.
Duties & Responsibilities
Provide leadership and strategic direction to the company’s overall sales program, inclusive of securing new consumers, expanding opportunities within the current customer base.
Lead and manage all sales activities within the company, inclusive of operations, and customer support. account management,
Coordinate, organize and control the National, Regional and Area sales managers’ activities.
Lead sales organization change initiatives by continuously assessing the need for organization changes.
Design, implement, and manage the company’s sales process, ranging from relationship development and contract finalization.
Review cost information materials, wastage, production, storage, selling, transportation, insurance, distribution and administrative cost elements to adjust prices according to market conditions, costs marketing policy and overall business strategy;
Track and review actual sales results, weighing them against the set targets and business KPIs in order to determine the effectiveness of sales initiatives and implement necessary changes and solutions.
Work closely with other senior management members and advises them on sales strategies, forecasting, and general management issues in order to align the business’s efforts, avoid conflict of interests, and enable the achievement of the business’s overall goals and targets.
Advice management on general pricing policy that would be appropriate for an overall marketing strategy;
Bring to the attention of management factors that offer growth prospects and recommend appropriate responses in terms price adjustments changes in product mix and channels of distribution;
Ensure that the finished goods store is provided with the required information regarding the customer, type and quantity of products, and timing of delivery;
Establish and maintain long term relationships with key customers, potential customers, and key strategic partners; responsible for negotiating sales and company development transactions.
Assesse any competitor actions which are likely to affect product sales and delivery;
Evaluate on a continuous basis the inventory of finished goods in store;
Maintain a stable knowledge base of the business’s industry, competitors, and regulatory activity.
Conduct regular research, keeps up with trends and best practices, which give the company a competitive edge, and keep it at same level with some of the biggest players in the market.
Conduct business analyses, performance analyses, competitive analyses etc.; Articulate the results of the analyses in reports, presentations, and recommendations to key stakeholders.
Set departmental KPIs and evaluate the effectiveness of the sales initiatives, making appropriate changes that encourage achievement of overall sales and business targets.
Analyze product sales data daily or monthly with respect to volume, geographic distribution or size preferences;
Coach and mentor key personnel in the sales department; ensure their constant professional growth, and assist them in the execution of their duties where necessary.
Perform other duties, as he/she deems necessary for the smooth performance of his/her duties or duties as delegated by the Employee
Education & Experience
Bachelor’s Degree in Marketing or Business Related Fields from recognized university. MBA is preferred.
A minimum of 12 experience in manufacturing and service industry in sales and marketing areas out of which 5 years on managerial positions
History of managing a large number of product lines, distribution channels, and marketing activities.
Demonstrated expertise in market and distribution channel management
Proven ability to manage entire sales and marketing department
Data/statistical analytical abilities and able to interpret market data.
Strong leadership skills, able to lead change, mentor, and motivate individuals/teams.
Skills and Personal Attributes
Having Innovative and entrepreneurial skills
Excellent interpersonal and communication skills.
Strong negotiating skills.
Ability to present ideas in business-friendly and user-friendly language.
Exceptionally self-motivated and directed.
Exceptional service orientation.
How to Apply
Only candidates meeting the required qualifications are invited to send their application letter and Updated CV(WITHOUT ANY SUPPORTING DOCUMENTS AT THIS STAGE) through the following address: