Marketing Manager

  • SARIA Recruitment
  • Addis Abeba, Ethiopia
  • Jun 18, 2024
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Job Description

    • Main Responsibilities & Duties

      • Identifying target audiences and in creatively devising and leading across Marketing channels;
      • Coordinating marketing strategies with the sales, financial, public relations, and production departments;
      • Develop strategies and tactics to optimize the marketing and pricing policies;
      • Establishes and maintains a staffing structure to support the marketing efforts of the organization;
      • Oversees marketing team, including KPI setting, performance evaluation, training and motivation, and direct participation in personnel actions;
      • Initiates and implements direct outreach marketing efforts to potential external customers on behalf of the company;
      • Conducts market research and analysis, and establishes data management and tracking systems to improve the organization's marketing efforts;
      • Produce valuable and engaging content for our website and blog that attracts and converts our target groups;
      • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely;
      • Coordinating marketing strategies with the sales, financial, public relations, and production departments;
      • Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
      • Analyze consumer behaviour and adjust email and advertising campaigns accordingly;

      Skills & Abilities

      • Extensive knowledge of marketing strategies, channels, and branding.
      • Excellent communication, leadership, and collaboration abilities.
      • Exceptional analytical and problem-solving skills.
      • Strong time management and organizational abilities.

      Academic Qualification:

      • BA/MA in Marketing Management Business Management or related fields

      Years of experience: 5+ years of experience, preferably in FMCG sector

      Salary: Negotiable

      Working Place: Addis Ababa