Market Researcher

Duties and Responsibilities

• Collect information about customers, sales trends, products, key competitors, pricing models, sales, and methods of operation to direct future business and marketing plans.

• Liaising with managers to ascertain the business objectives to understand what needs to be achieved.

• Utilize statistical software to organize information monitoring the progress of research projects.

• Understand business objectives and design surveys to discover prospective customers preferences.

• Planning, implementing, controlling, analyzing and reporting on the information gathered.

• Organize information with statistical software conducting qualitative or quantitative surveys.

• Obtain qualitative and quantitative analyses to identify opportunities for product expansion.

• Remain fully informed on market trends, other parties research and implement best practices.

• Measuring the effectiveness of the current marketing programs and strategies of the company.

• Apply statistical techniques to interpret data and produce substantiated recommendations.

• Proactively share and present market research reports and data analysis throughout the organization.

• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.

• Designing and coordinating research projects and commissioning surveys

• Considering consumer preferences to determine the potential sales of a product.

• Designing questionnaires and advertising on the methodology of collection of data.

• Remain fully informed on market trends, other parties research and implement best practices.

• Perform other duties assigned by the Sales and Marketing Director.

Requirements

Academic qualification

• Degree in Marketing Management or related business fields

Additional qualifications

• Proficiency in English, both writing and speaking is essential

• Communication and interpersonal skills.

• Creative and able to manage multiple tasks

• Excellent knowledge of statistical packages and MS Office

• Excellent data analytical skill

Years of experience:

• 3+ years of work experience in the fields

Salary: Negotiable and attractive