1 brand manager at komari beverage jobs found in Addis Ababa

Scope of the Role The Brand Manager in Komari will be responsible for building and growing the Arada brand . The role is responsible for engaging directly with the brand community. The brand manager’s purpose is to grow the Arada brand and develop unique and engaging campaigns accordingly. The role reports directly to the Chief Brand Officer [CBO] and works closely with the creative team, trade marketing, sales and the marketing intelligence team. Purpose of Role The main purpose of the role is to create a consistent, high-quality brand image for the Arada brand while we grow the brand in current and new markets. The role further drives consumer brand awareness and perceptions and determines the directions and strategy for the brand. The role directly manages digital, events, sponsorships, CSR and PR initiatives. The role works closely with product development and creativity as well as other facets of the company to use product and packaging innovation as key brand...