Executive Head of Department -Consumer Segments
Role purpose:
- To design and execute overall segments marketing strategies and end-to-end segment plans based on customer insights through setting objectives and developing short & mid-term strategies that are consistent with longer term strategies to increase revenue, and profitability via sustainable acquisition and loyalty improvements.
- Full P&L accountability for all key Consumer Segments.
- To develop segmented approach to manage consumer revenue and P&Ls in line with Indian consumer insights and the global segments approach
- Develop and manage a high performing team and leads stakeholders in the organization to deliver on the company objectives.
Key accountabilities and decision ownership:
- Responsible to grow all segments base and revenues
- Design, launch, and manage end to end propositions
- Develop and launch periodic acquisition promotions in order to increase customer base
- Track the performance and revise propositions when necessary in order to increase revenue and profitability
- Continuously demand key inputs from departments that manage market research, customer intelligence, data warehouse, and financial analysis to make informed decisions
- Design and Manage loyalty program for premium and other segments
- Develop the program and keep competitive & differentiated based on continues customer insight and objective data analysis
- Manage all corresponding agencies the premium communication of the program at all touch-points
- Design and manage total communication bundles including voice, device, MBB, services, accessories and seasonal promotions in order to drive acquisition as well as retention and increase premium revenue base
- Review creative for ATL and BTL communication and work closely with Brand Team.
- Ensure that all communication materials are in line with brand positioning and strategy
- Develop capabilities of team to drive more efficient and effective business results via giving strategic guidance on team projects
- Coaching, training and motivating team and build on strengths of the team members to deliver better results on an increasing scale for excellence in execution
Key performance indicators:
- Segment P&L
- Segment Strategic plan
- New propositions
- Periodic presentations to LT on new propositions, strategy, and
- Budget and forecasting
Core competencies, knowledge and experience:
Business Competencies:
Working With Others
- Consciously takes steps to make the most of every conversation/interaction
- Identifies people’s needs, interests and motives to be able to influence the decisions they make
- Communicates simply to excite and engage people
- Pro-actively adapts own style and approach to build rapport, and work with others more effectively
- Builds and maintains strong relationships and networks
Operational Excellence
- Targets effort and resources on high-value, high impact activity
- Focuses on achieving maximum performance and driving continuous improvement
- Thinks about processes and problems cross-functionally and end-to-end
- Uses knowledge of products, technology, process, systems and policy to solve problems
Creativity and Innovation
- Finds creative ways to exploit opportunities and solve problems
- Takes risks and pushes what is possible
- Experiments with unorthodox approaches
Business Know-how
- Uses data and research to make decisions that are competitively and financially robust
- Balances current and future needs
- Thinks and acts like an owner of the business
- Acts in line with legal, regulatory, professional and ethical standards
Working With Change
- Responds flexibly to changing situations
- Manages the business and people aspects of change to drive performance
Project and Programme Management
- Defines scope and deliverables in terms of time, cost, quality and business benefit
- Schedules activity and identifies resource needs, dependencies and synergies
- Evaluates progress, mitigates risks and addresses issues
Functional Competencies:
Commercial Understanding
Must have technical / professional qualifications:
Financial Responsibility:
- Segment Budgets
- Other DoAs as applicable
How To Apply
If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on the career portal and then Click on the apply button. Remember to attach your resume.
The closing date for receiving applications is Tuesday, 17th June 2025, 5:30 pm.