Market Analyst Interview Task for Ethiopia

Market Analyst Interview Task for Ethiopia

Objective: As part of your interview process, we want to evaluate your ability to gather relevant market information and provide strategic recommendations based on data. Below are the tasks you are required to complete.

Task 1: Information on the Most Used Cars in Ethiopia

1. Objective: Identify and gather information about the most commonly used car models in Ethiopia.
2. Instructions:
   • Conduct research to find data on the top-selling and most frequently driven car models in Ethiopia.
   • Provide a list of the top 5 most popular car models currently in use in the country.
   • For each car model, provide data such as:
     • Make and model.
     • Market share or approximate number of cars in use (if available).
     • Price range (optional).
     • Popularity among different regions or customer segments.
   • Methodology: Clearly explain how you found this data and which sources you consulted (e.g., local car dealerships, government statistics, market research reports, online databases, etc.).

Task 2: Information on the 5 Most Frequently Used Car Parts in Ethiopia

1. Objective: Identify the most frequently replaced or in-demand car parts in Ethiopia.
2. Instructions:
   • Conduct research to find information on car parts that are most commonly replaced or serviced in Ethiopia.
   • List the 5 car parts that are in highest demand or most frequently serviced or replaced by Ethiopian car owners.
   • For each part, provide:
     • Type of part (e.g., engine components, tires, batteries, etc.).
     • Reasons for high demand (e.g., environmental conditions, car models, repair trends, etc., the information should contain details as it is in the attached screenshot).
   • Methodology: Describe how you gathered this information (e.g., consulting auto repair shops, car service centers, online automotive forums, interviews with mechanics, etc.).

Task 3: Information on the 2 Main Car Sellers in the Ethiopian Market

1. Objective: Identify the key players in the Ethiopian car sales market.
2. Instructions:
   • Research and identify two major car sellers (dealerships or companies) in Ethiopia.
   • Provide the following details for each seller:
     • Name of the seller (dealership, brand, or company).
     • Key car models sold by each seller.
     • Market share or influence in the Ethiopian market.
     • Any relevant insights about their business model or customer base.
   • Methodology: Explain how you arrived at the conclusion and list the sources of information (e.g., company websites, news articles, industry reports, customer reviews, etc.).

Conclusion:

At the end of the task, provide your strategic recommendation based on the gathered data:

1. What direction should a company take in the Ethiopian car market to ensure success?
   • Consider aspects like market entry strategy (e.g., partnerships, local production, or importing), the types of cars or car parts to focus on, customer preferences, potential gaps in the market, and long-term trends.
2. Make sure your conclusions are backed by data and align with the information you have provided in Tasks 1, 2, and 3.
3. salary based on the company scale Attractive