Girl Effect is an international non-profit organization dedicated to addressing challenges faced by adolescent girls and youth in Ethiopia. Operating in the country since 2013, the organization leverages Social and Behavior Change (SBC) strategies, combining media and on-the-ground interventions to tackle various societal issues and empower young people. Girl Effect Ethiopia created the youth brand Yegna in 2014, since then has reached over 10 million people through multiple products, outreach programs, girl networks, and research pieces done all for the betterment of adolescent lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, relationships, etc. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood.
When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Yegna, Girl Effect’s branded multi-media platform established in Ethiopia in 2014, focuses on empowering adolescent girls and young women (AGYW) through fun, factual and fictional content using role-modeling and storytelling to inspire them to think and behave differently.
Meaning “Ours” in Amharic, Yegna brings young people together to overcome life’s challenges and realize their ambitions. Our platform comprises a national TV drama, music, digital and social media channels, and club activities. All our content is research-driven and co-designed with our audience. Testing, tracking and learning are critical to our design process. We aim for our content to be authentic, relevant, relatable to our audiences, and as engaging as possible.
Yegna took our TV drama to rural schools in the past few years, forming a viewing and discussion platform to improve the knowledge of hard-to-reach girls potentially missing out on vital information. The weekly program for girls and boys aged 13-15 includes viewing sessions of the Yegna TV drama series and discussion groups around crucial topics discussed in the drama. The discussion session was supported by a student manual and a fact sheet that helped students converse with their families.
Building on the success of this program, we plan to implement it in other regional schools. To support this, we seek to:
Girl Effect is looking for a qualified production agency to:
The selected agency will have the following key responsibilities:
The selected agency is expected to deliver the following:
Sidaamu Afoo Dubbed Version of Yegna: The Story of All of Us
Sign Language–Adapted Versions of Seasons 1–5
Quality-Checked Outputs
Master Files
Expected Commitment
Management
The agency will have a primary point of contact within our Ethiopia Create team.
Your proposal, should you be interested (Max 5 pages), should cover:
In their proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.
GE is not liable for any costs incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Proposals will be evaluated based on the following criteria:
All materials/documents arising from this work shall remain the property of Girl Effect.
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, age, marital status, disability, gender or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is truly representative of the communities that we serve. To this end, due regard will be paid to procuring consultancy services of organizations and individuals with a deep understanding and experience of our programming markets and diverse professional, academic and cultural backgrounds.
You may be required to undertake safeguarding checks. Shortlisted suppliers will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.
Girl Effect Ethiopia is obliged by the Ethiopian tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions of Ethiopian tax legislation when developing their proposals.
GE reserves the right to determine the structure of the process, the number of shortlisted participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address (suppliers@girleffect.org).
To apply for this opportunity, please submit a proposal by email with the subject line “Dubbing and Sign Language Adaptation Service - Ethiopia” to suppliers@girleffect.org by July 17, 2025.