Girl Effect is an international non-profit organization dedicated to addressing challenges faced by adolescent girls and youth in Ethiopia. Operating in the country since 2013, the organization leverages Social and Behavior Change (SBC) strategies, combining media and on-the-ground interventions to tackle various societal issues and empower young people. Girl Effect Ethiopia created the youth brand Yegna in 2014 and, since then has reached over 10 million people through multiple products, outreach programs, girl networks, and research pieces done all for the betterment of adolescent lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, relationships, etc. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood.
When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Yegna, Girl Effect’s branded multi-media platform established in Ethiopia in 2014, focuses on empowering adolescent girls and young women (AGYW) through fun, factual and fictional content using role-modeling and storytelling to inspire them to think and behave differently.
Meaning “Ours” in Amharic, Yegna brings young people together to overcome life’s challenges and realize their ambitions. Our platform comprises a national TV drama, music, digital and social media channels, and club activities. All our content is research-driven and co-designed with our audience. Testing, tracking and learning are critical to our design process. We aim for our content to be authentic, relevant, relatable to our audiences, and as engaging as possible.
As part of our commitment to reaching youth where they are, Girl Effect is commissioning a series of short mini-dramas for social media. These emotionally resonant stories will dramatize the real-life challenges faced by young people in Ethiopia, reflecting their world in their language.
We are seeking an experienced production agency capable of producing a series of 32 short, 2-4 minute high-impact mini-dramas for social media. The content must be rooted in the authentic, lived realities of Ethiopian youth and designed for viral reach.
The Production agency should demonstrate the ability to:
The production house will be responsible for:
The production house will undertake the following key responsibilities:
N.B. The production agency is expected to deliver all agreed outputs in full and within the stipulated timeline. Please note that production will involve travel to both urban and semi-urban locations, as well as potential studio shoots. Locations will be determined based on the finalised script, but are expected to include settings such as schools and the homes of everyday young people in Addis Ababa and nearby towns. Kindly ensure that your financial proposal accounts for all potential costs associated with these requirements.
The production agency will have a primary point of contact within our Ethiopia Create team.
Interested agencies should submit a maximum 10-page proposal that includes the following:
In their proposal, the bidder must demonstrate an understanding of the requirements described in the TOR and demonstrate how the bidder will meet the requirements of the evaluation criteria.
All submitted documentation and/or materials shall become and remain the property of GE. VALIDITY of the proposal shall be for 90 days from the date of bid closure.
GE is not liable for any costs incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
Evaluation Criteria
Proposals will be evaluated based on the following criteria:
Copyright
All materials/documents arising from this work shall remain the property of Girl Effect.
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, age, marital status, disability, gender or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is truly representative of the communities that we serve. To this end, due regard will be paid to procuring consultancy services of organizations and individuals with a deep understanding and experience of our programming markets and diverse professional, academic and cultural backgrounds.
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.
Girl Effect Ethiopia is obliged by the Ethiopian tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions of Ethiopian tax legislation when developing their proposals.
GE reserves the right to determine the structure of the process, the number of shortlisted participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address (suppliers@girleffect.org).
To apply for this opportunity, please submit a proposal by email with the subject line “Production Agency - Digital Content-Ethiopia” to suppliers@girleffect.org by July 16, 2025.