Dashen Brewery Share Company – Brand Manager Vacancy (2026)
Organization: Dashen Brewery Share Company
Location: Addis Ababa, Ethiopia
Employment Type: Full‑time (Permanent)
Career Level: Senior (5–8 years)
Application Deadline: June 17, 2026
Number of Positions: 1
About Dashen Brewery:
Dashen Brewery is one of Ethiopia’s leading breweries, producing and marketing premium beer brands. The company is committed to innovation, quality, and consumer engagement, with a strong focus on brand growth and market leadership.
Position: Brand Manager
Purpose of the Role:
To lead the development, execution, and performance of assigned brand(s) in line with company strategy. The Brand Manager defines the brand vision, strategy, and positioning; develops annual business and marketing plans; drives profitable growth; and ensures consistent brand communication and activation across all touchpoints.
Key Responsibilities:
- Develop and execute short‑ and long‑term brand strategies aligned with company objectives
- Manage brand performance against KPIs (volume, market share, profitability)
- Lead integrated brand communication plans across traditional and digital media
- Oversee creative campaigns with agencies and ensure consistent brand messaging
- Monitor in‑trade execution, visibility, and consumer engagement activities
- Conduct market research, trade visits, and translate insights into actionable strategies
- Contribute to innovation pipeline, product improvement, and packaging development
- Manage agencies and liaise with cross‑functional teams (Sales, Marketing, Finance, Supply Chain, HR, etc.)
- Monitor brand expenditure, profitability, and provide performance reports
- Conduct internal brand training sessions and promote marketing capability building
Qualifications & Experience:
- Bachelor’s degree in Marketing, Business Administration, or related field (Postgraduate qualification preferred)
- Minimum 7 years’ total experience, including 3+ years in Brand Management (beer/FMCG industry preferred)
- Strong strategic thinking, commercial acumen, and leadership skills
- Excellent communication, collaboration, and problem‑solving abilities
- Proven track record in brand strategy, marketing communication, innovation, and budget management
How to Apply
Interested applicants who meet the minimum requirements should send their application and CV between June 11 – June 17, 2026 to:
📧 Email: Jobs@dashenbeer.com
📌 Please mention the job title (Brand Manager) in the subject line of your email.